vosla celebrates its 70th anniversary in 2018 – a barely imaginable time span in a highly competitive sector such as lamp production! How could that succeed? And: How can one keep a distance from international competition in times of globalization? We talked to managers for product marketing Bernd Müller and Ron Orlamünder, responsible for industrial engineering and CIP production.
The Saxon Plauen has invented itself over the course of history again and again: In the Middle Ages trading center, from the 18th century important location of the Saxon textile industry, at the latest from 1920 the center of mechanical engineering and manufacturing. Despite numerous crises and socio-political changes: To this day, the people here have remained true to their special craft and Tüftlerkunst.
This enthusiasm for innovation also shaped the company vosla right from the start. But how does one convert this enthusiasm into market success in the long term? For the production of lamps for special applications in the high-end areas of automotive, railway, aviation and medical technology, this requires, in addition to perseverance, above all a lot of creativity, flexibility and precision. Because in this industry survives only who is willing to respond to changing market requirements very flexible.
“The technologies and products are changing,” says Bernd Müller. “But what remains is the customer’s desire to be able to offer or use the most attractive product in the competition.” And Ron Orlamünder adds: “That’s exactly what drives us time and time again. Whether on the OEM market for original equipment manufacturers or the aftermarket, ie the aftermarket. Our aim is always to further expand our market access with innovative and significantly improved products. ”
Creative Development Needs Interdisciplinary Teams
The manufacture of lamps is technologically demanding. “You can not learn it theoretically,” Orlamünder explains. “Years of experience on site in production practice are indispensable.” Creativity always means both improvements to the products and to the production process: this is the only way to achieve cost savings and at the same time guarantee the highest product quality. That is why programmers and electronics engineers have long been strengthening the vosla team.
High-quality image processing systems ensure the ultra-precise geometric measurement of all lamp modules at every single production step as well as the meticulous acquisition of the acquired data. As a result, vosla achieves an unprecedented level of quality and production.